The number of smartphones has increased and so have their users. This has led to a dramatic increase in the number of mobile apps as well and people from all walks of life are using these apps to leverage their business.
Be it any small, medium or large enterprise or organization, mobile apps are a sure shot way to give a boost to sales figures. Due to this fact, even retailers are taking the help of these apps in many ways to provide various facilities to their customers.
Mobile apps for retailers, not only offer various conveniences to the customer, but also perform many other tasks that lure them to use the products and services of the same retailer over and over again. The apps can influence the customers by enhancing in-store experience, purchasing, and finding different ways to interact with them.
Let us have a look at the ways in which mobile apps help retailers leverage their business:
Provide better Customer Service
Retailers can enhance the ‘in-store experience’ for their customers with the help of various customer service apps. This saves customers from the hassle of waiting in endless queues and makes sure that they have a smooth purchasing experience from the retail outlet.
Help find the right Product
Mobile apps allow the customers to use their smartphone’s features to scan various products using the bar codes and QR codes. This can help them find the exact product, which they are looking forward to buy.
Help locate Stores
Various location-based mobile apps use GPS tracking to direct the users to the nearby retail stores. Also, it keeps the users updated about the upcoming events or news about these stores.
Provide interactive Catalog
Mobile apps for retailers can turn the monotonous job of going through product catalog into an interesting experience. The customers can see product images, reviews and even videos to get an overall idea about the product they are going to buy.
Retailers can also highlight a certain brand by getting an app developed exclusively for the brand.
Notify the customers of Latest Offers
Mobile apps, especially those related to coupons and discounts, are of tremendous use in notifying the customers of new arrivals. They allow the consumers to make their own wish lists which in turn, help the consumers keep track of what they are buying, track their budget and do much more.
Engage the Customers
There is one more important reason why the retailers should go for mobile apps and that is to make the use of mobile apps as a customer engagement tool. The retailers can connect with the customers and know them better with the mobile apps, and deliver richer, customer-specific information within a short span of time, make every purchase an enjoyable experience and much more.
Thus, the above mentioned points clearly demonstrate how retailers can provide enhanced customer services and reap in benefits using various mobile apps.